97% of people buy flowers as a gift at the last moment
Because they forget about the event and do it "on the way", and some do not have time to do it at all.
Busy people problems:
It is necessary to keep in mind many dates and related activities to prepare gifts and flowers
Risk of loss or complication of relationships due to forgetfulness or inattention
Unpredictable cost of the bouquet "at the last moment"
On holidays it is difficult to buy flowers with specified criteria
You need to remember what kind of flowers someone loves
Too many bouquets to choose from
For companies that recognize employees
With a large number of employees, the person responsible for buying flowers turns into a courier.
It is hard to control the set of dates and associated buying actions.
It is difficult to be personalized for each employee
Florists also have difficulties
Unpredictable off-holiday sales
Intense competition in the market
For continious work, they need a store for sales
A service application that allows busy men and HRs of companies to order and present flowers to women and colleagues using a special calendar
The service with a calendar, delivery to the customer and customization of the bouquet. The service helps to plan all purchases of flowers, with a predictable price and distribution with monthly payments. To do this, we create our own web and mobile application, using them you can make quick data entry, receive reminders, track delivery. Florists receive predictable orders, even if they haven't own store.
Maximum simplicity. You choose holidays, recipients and personal preferences. You choose categories of bouquets. The company can upload the list of employees.
The ability to subscribe for the required period, distribution of payments in equal installments or monthly.
Adding several bouquets to your subscription randomly to surprise and delight your loved one
Bouquet with author's design, personal preferences, delivered directly to your hands at the price of a regular bouquet
The best florists of the city receive an application for creating a bouquet and make it exactly in time for you personally
A mobile application with a simple interface will send a reminder and allow you to keep everything under control
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Start and development in Estonia. Then step by step entering target markets and capturing at least 3% in each country
with a new goals after that
People who know how to use the internet and mobile applications The main strategy is to create newsbreakes for publications in the media and news, SMM advertising and Google Ads
HR and company managers
Companies who have culture for people recognition or office decoration
Direct sales, SMM and specialized advertising
Experienced florists with at least one 1 year of professional practice who can use web and mobile applications
We contact them using referral program, advertising, direct sales
Market growth opportunity
At the moment, the flower market shows growth trends of 6% annually. You can see that ecommerce is taking over the traditional market.
Overall market value
We plan to launch the prototype and MVP in Estonia, and then expand to Finland, Sweden, Norway and Germany. Market is very diversified and big players is not taking more than 10%. We believe that target of 2% is doable and well weighted. It gives us 202 mln turnover or 50 mln profit
Subscription will resolve the issue of regular orders. The client pays in one invoice for flowers, delivery and service. Our profit is the cost of service 25% of the cost of the bouquet (on average 6 out of 35 euros)
Return of investment
We plan to reach the break-even point by year 3 of the project and make a profit of 3 million euros by the fifth year of the project in just two countries.